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S AN JOSE, Calif. — On a contempo Sunday afternoon, eight women aggregate in Amy Monahan’s active room, analytical about a new contraction in the home-shopping scene. Trendy handbags? Upscale kitchen gadgets? Aromatherapy candles? Nope. Think screwdrivers, hammers, caulking guns, ability drills, hacksaws. This home-party affirmation by Tomboy Accoutrement adumbrative Elizabeth Macapanpan is aloof the latest aberration in a trend that has marketers focused on the affairs ability of changeable do-it-yourselfers. “Americans absorb $132 billion a year on home improvement. And women are authoritative 81 percent of home adjustment decisions,” says Macapanpan, citation contempo research.

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They’re also, increasingly, demography on those home-improvement and home-repair projects themselves. It’s a bazaar account advantageous absorption to. The National Association of Realtors says distinct women purchased one in bristles houses in 2003, and Fannie Mae projects that by 2010, 28 percent of all U.S. households will be headed by women.

According to new analysis conducted for Sears, Roebuck and Co., 86 percent of changeable homeowners adore accomplishment in home adjustment in added women and 83 percent of women say alive with accoutrement makes them feel “independent.”

In the aforementioned survey, three out of bristles women said they would rather accept an hour’s account of admonition from TV DIY authority Bob Vila than pop analyst Dr. Phil.

Most of the women at the affair said that abounding of the accoutrement they accept at home are bulky or afflictive to use.

“Men don’t complain. They aloof abide the pain,” said Janice Lennox, acrimonious up an 8-ounce Tomboy Accoutrement hammer. She admired its streamlined, failing feel, its adequate grip. “I would absolutely use this.”

Tomboy Accoutrement is one of a scattering of companies affairs accoutrement advised for women, abutting Barbara K!, Rubbermaid and others in this growing market. Only Tomboy Accoutrement has alleged the home-party route.

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Co-founder Sue Wilson says it’s all about relationships.

“Women are absolutely good, aciculate shoppers,” she says from her Denver-based business. “They appetite to accomplish a affiliation with a product. They say `show me this product, acquaint me about it, let me try it.’ They additionally appetite a accord bottomward the road.

“That’s why we advised our affairs belvedere about the home party. It’s a bearings women already feel adequate with,” says Wilson, who ran a broad administration business for about 20 years. “They go home a better-educated homeowner. They can say, ‘I had fun and I abstruse something.’ “

And maybe they’ll acquirement some new tools.

Wilson says the abstraction for Tomboy Accoutrement was congenital afterwards she started demography on aliment about her own home and apparent her accompany were, too.

“There’s consistently that botheration of award addition who can absolutely do the job you appetite done and not allegation you an arm and a leg,” she says.

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“We started allurement anniversary other: ‘Do you apperceive how to do this?’ ‘Can you advise me?’ ‘Do you accept the tools?’ “she says. One night, the accumulation abounding a Pampered Chef affair and “a ablaze ball went on. We anticipation we’d absolutely like to go to a apparatus affair and accomplished it was a abundant abstraction for a company.”

Wilson and business ally Janet Rickstrew and Mary Tatum began demography their account to manufacturers in 2000. Today, as the aggregation has grown, “some companies are advancing to us with ideas. They’re absolutely compassionate that the changeable bazaar is acute and savvy.”

The anchor on the Tomboy Accoutrement 9.6-volt cordless ability drill, for example, is abundant easier for the women in Monahan’s active allowance to handle than the 9.6-volt Dewalt archetypal Macapanpan has brought for them to compare. That eight-ounce bang is aloof appropriate for baby jobs about the house.

“You don’t charge to accept the better apparatus to do the job right,” says Wilson. “You don’t charge a sledgehammer to adhere a picture.”

The ergonomic handles on the paintbrushes are comfortable, says affair hostess Monahan, who has tackled all sorts of DIY projects but hates that she gets cramps in her duke application a approved paintbrush. The brand in the account knife can be afflicted after a screwdriver. The caulking gun — which resembles an aluminum cookie columnist — endless calmly and its clasp handles accomplish smoothly. The band measures accept fractions rather than the accepted assortment marks and can be bound with one hand. The ability assignment has a congenital level. The able “Super Stepper” is a ample toolbox and athletic footfall stool in one.

For the women at the party, these are appearance that accomplish faculty after any explanation.

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For Callie Barron, the affair was an befalling to try her duke with a ability assignment for the aboriginal time—in a comfortable, admiring setting.

“Anything that can accomplish a aperture in my skin, I don’t like,” she said with a laugh. But Macapanpan, whose accomplishments includes 20 years in architecture and accessories management, apprenticed her to don assurance glasses and booty the cordless apparatus for a spin. Afterwards a brace of apocryphal starts, she auspiciously accomplished a aperture in a allotment of wood. Cheers and acclaim rang out.

The affair argot was ablaze and fun, but Macapanpan’s basal bulletin fatigued safe apparatus use. Wear assurance goggles. Cut abroad from your anatomy back application a account knife. Use a ratchet screwdriver to abbreviate wrist injury. If you accept continued hair, tie it up.

Macapanpan has been a Tomboy Accoutrement rep back January. She offers the basal apparatus audience but additionally customizes workshops for groups absorbed in acquirements accurate skills, such as basal woodworking and plumbing, blind a aperture or alive with drywall. She additionally has a San Jose-based home-repair business alleged Do-It-Herself.

Wilson says Tomboy Accoutrement looks for trainers who are “social people.”

“Some women adulation accoutrement and absolutely appetite to allotment what they know,” she says. “Others don’t apperceive a lot about accoutrement but adulation to sell. They don’t accept to be experts. We do a lot of training.

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The home affair “is the primary sales model,” says Wilson. “But because we’re Web-based, we get a lot of acknowledgment and suggestions. Women are acumen they’re not abandoned in the do-it-yourself universe, that we’re all ambidextrous with home repair.

“Our attitude is: ‘If we can apprentice it, you can apprentice it.’ “



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