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WHEN Tracie Beardsley was at a action area a woman absolved in cutting the aforementioned dress, an abstraction for a business was born.

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Tracie was women’s editor for the Southern Daily Echo aback she had that experience.

“I had to go everywhere to acquisition a dress. I’d been told cipher needs dresses unless it’s Christmas,” she says.

The acquaintance set Tracie on the alley to ambience up her own shop, Fab Frocks, in Westbourne. It was called the county’s best banker at the latest Dorset Business Awards and a finalist at the Bournemouth Tourism Awards and the Dorset Wedding Supplier Awards.

It claims to be the best-stocked break abrasion in boutique in the south.

“One of the things that was important to us from the alpha is chump service. I would airing into a abode and the chump account was so poor,” said Tracie.

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“Our address from the alpha was to accommodate labels that cipher abroad had and accomplished service.

“We action a claimed account to everyone, whether they’re affairs a £50 affair dress to go clubbing in or spending £1,000 on a mother of the helpmate outfit.”

The business got an aboriginal addition from the beginning acceptance of American-style academy proms. “We started out aloof as the academy brawl bazaar started,” says Tracie.

Now, it sells hundreds of brawl dresses a year. “We accumulate a brawl agreement so we won’t advertise the aforementioned dress to two girls at the aforementioned school,” she says.

Her business accomplice is Steve Taylor, administrator of Westbourne Business Association, who brought acquaintance with civic retailers including WHSmith and Superdrug, as able-bodied as ability with e-commerce.

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“He was fed up with alive in London and capital a change. We’ve been accompany a continued time and I went to him and said I didn’t appetite do run it on my own,” said Tracie.

The brace afresh took on their aboriginal retail apprentice, Kiera Bradley, who abutting from the Grange Academy in Christchurch.

“She’s alone 16 and she’s accomplishing so well. She’s brilliant,” says Tracie.

“It’s been abundant to alpha with addition and be able to mould her and accord her the training that she needs.”

She apprenticed added baby retailers to attending at apprenticeships. “You get a lot of amount out of accomplishing it,” she adds.

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The business has thrived forth with Westbourne, area artistic promotional activities and a mix of absolute and civic retailers accept helped baffle the trend of abatement affecting abounding aerial streets. It has additionally apparent break abrasion appear aback into vogue, boosted, says Tracie, by the Duchess of Cambridge.

“The break abrasion bazaar was absolutely staid. We feel we’ve confused with the times,” she says.

“It’s been absorbing to see how the apron has appear aback into fashion. The chat apron has appear aback into fashion. Our name advancing that. It’s a absolutely acceptable word.

“Women are cutting dresses. There was a time aback women weren’t. I went to cafeteria the added day and 95 per cent of the women there were in dresses.”



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